
Handcrafted with Purpose.
At Good Grace Design Co., we believe jewelry should be more than just beautiful — it should mean something. Each piece is thoughtfully designed with love and intention by our founder, Allie, in Birmingham, Alabama. Built to last through life’s everyday adventures, our jewelry is waterproof, durable, and made to inspire joy, faith, & confidence in girls and women of all ages.
Our Namesake: Grace
“He who created you says, ‘I have called you by name, you are Mine.’”
Born on August 25, 2013, Prim’s big sister, Grace, was only on this side of Heaven for one hour. Though her time on earth was brief, her life left a lasting legacy. Good Grace Design Co. was created to honor her memory and share her light. Her mama, Allie, often says, “Heaven and earth collide whenever I see a butterfly, knowing it’s a sign straight from Heaven.” That spirit lives on in every butterfly charm and design we create — a reminder of the beauty found in both the seen and unseen.
Your Support Matters.
When you support Good Grace, you’re supporting a small business with a big heart. Every purchase helps us share God’s unfailing love and GOOD GRACE, one piece of jewelry at a time.